The Department of Agriculture Bicol through the Agribusiness and Marketing Division conducted a one day Seminar- Workshop on Product Packaging and Labelling on May 25, 2017 at the DA library. Participated by some 25 food processors/entrepreneurs mostly organic practitioners from Albay, Masbate , Sorsogon and Camarines Norte, the activity aimed to instil the importance of using appropriate packaging and labelling . Aside from this, new techniques were introduced to enhance competitiveness.
Resource person was Melany Reyles from Twin Pearls Advertising Services who discussed the different types of Packaging Materials and the Standard Label Requirements. She explained the value of branding, consumer profile and purchasing behaviours giving details on the techniques and examples.
During the lecture, Reyles explained the many uses of High Density Polyethylene (HDPE) which is well suited in packaging products with a short shelf life such as milk, Low Density Polyethylene (LDPE) which is excellent resistance to acids, bases and vegetable oils, Polyvinyl Chloride (PVC) resistant to grease, oil and chemical , Polystyrene Polypropylene (PP) used as containers for yoghurt, margarine, takeout food, etc. The participants were also given insights on the basics of branding and the mandatory labelling requirements.
During the workshop, the participants were provided set of packaging materials to identify what type is used for a certain product. Each group was also given a product to protect and promote, determine appropriate packaging and later come up with a brand name and label. Labelling and Packaging are important marketing tools in promoting products as they also project the company’s impression and interest. (B. Nunez; photo credit: R. Adversario Jr.)