NAGA CITY –To facilitate market matching with industry cluster the Department of Agriculture recently conducted a 5-day Enterprise Development Seminar on Selected Technologies for Commercialization. The event which was held on August 14-18, 2017 was a joint effort of the  Agribusiness Promotion Division of the Agribusiness and Marketing Assistance Service (AMAS) together with the Agribusiness and Marketing Assistance Division (AMAD) Bicol.

50 participants composed of AMAS staff, AMAD chief and regional investment Focal Person, Provincial Agribusiness Coordinators,  and representatives from cooperatives from Regions 4B, 5, 6, 7 and 8 converged in one of the hotels in this city for the  5-day activity

Adelina A. Losa, chief of AMAD said the activity aims to gather representatives of selected enterprises and expose them to technologies developed by private and government research institutions which are ready for commercialization. This will also improve the operation and widen the market access of the cooperatives and entrepreneurs present.

Victor Madlangbayan, Special Programs Consultant of Philippine Center for Entrepreneurship Inc. discussed Entrepreneurial Mindset, Product Development and Marketing, and Business Model Canvass.

Madlangbayan said that to be a successful entrepreneur, one should start small, “aralin muna, mag-umpisa sa maliit para pag nalugi, maliit din. Isiping kumita, at hindi magyabang.” He also shared some secrets of the country’s richest people. He cited SM tycoon Henry Sy who believes that “ang tagumpay ng anumang negosyo ay nasa kamay ng mga managers na may personal na taya sa negosyo. That is why he treated his managers as “kasosyo.” Tony Tan Caktiong, founder and chairman of Jollibee empire started his business with a small ice-cream parlor  before he became the owner of the biggest food corporation giant in the country. He thought of different ways to expanded his business and at the same time answer the needs and wants of his growing clients. Thus, he introduced French fries, fried chicken and hamburger.

Madlangbayan also taught the participants how to choose a suitable brand name for their products. Brand name should be easy to pronounce, easy to remember and communicates the value of the product, according to Madlangbayan.

He also introduced the principle of unique selling proposition which helps the business define its position in the marketplace. He said that a strong unique proposition creates pricing power and lets the product stand apart from its competitors. “Ika nga, angat ka sa iba.” “Your product, service or idea  could be fastER, whitER, nearer, cheaper or of bettER quality.

Meanwhile, Lydia Lomibao, General Manager of J. Emmanuel Pastries discussed pili production as a profitable enterprise. She also shared her success story. Starting as a backyard scale pili nut producer in 1997, the J. Emmanuel pastries is now a multi-million peso enterprise. The Lomibao spouses were able expand their business through aggressive production and marketing strategies, strict compliance with government regulations and strong linkages with government agencies such as DA and DTI.

Jovita Datuan, Chief Science Research Specialist of DA RFO 1 Research Division discussed Technology Commercialization of Slaughter Goat; Dr. Dany Gaspar Veterinarian II also of DA RFO 1 discussed Breeder Goat  Production and Management; Reymar Gulatera, Agriculturist I of DA –CVRC discussed Technology Promotion of IES Open Pollinated White Corn Variety. (Lovella P. Guarin/ photo credit Eduardo Collantes, Jr.)